Evidence that gendered wording in job advertisements exists and sustains gender inequality.
نویسندگان
چکیده
Social dominance theory (Sidanius & Pratto, 1999) contends that institutional-level mechanisms exist that reinforce and perpetuate existing group-based inequalities, but very few such mechanisms have been empirically demonstrated. We propose that gendered wording (i.e., masculine- and feminine-themed words, such as those associated with gender stereotypes) may be a heretofore unacknowledged, institutional-level mechanism of inequality maintenance. Employing both archival and experimental analyses, the present research demonstrates that gendered wording commonly employed in job recruitment materials can maintain gender inequality in traditionally male-dominated occupations. Studies 1 and 2 demonstrated the existence of subtle but systematic wording differences within a randomly sampled set of job advertisements. Results indicated that job advertisements for male-dominated areas employed greater masculine wording (i.e., words associated with male stereotypes, such as leader, competitive, dominant) than advertisements within female-dominated areas. No difference in the presence of feminine wording (i.e., words associated with female stereotypes, such as support, understand, interpersonal) emerged across male- and female-dominated areas. Next, the consequences of highly masculine wording were tested across 3 experimental studies. When job advertisements were constructed to include more masculine than feminine wording, participants perceived more men within these occupations (Study 3), and importantly, women found these jobs less appealing (Studies 4 and 5). Results confirmed that perceptions of belongingness (but not perceived skills) mediated the effect of gendered wording on job appeal (Study 5). The function of gendered wording in maintaining traditional gender divisions, implications for gender parity, and theoretical models of inequality are discussed.
منابع مشابه
Journal of Personality and Social Psychology Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality
متن کامل
Gendered Organizations in the New Economy.
Gender scholars draw on the "theory of gendered organizations" to explain persistent gender inequality in the workplace. This theory argues that gender inequality is built into work organizations in which jobs are characterized by long-term security, standardized career ladders and job descriptions, and management controlled evaluations. Over the past few decades, this basic organizational logi...
متن کاملGendered Language: Men’s vs Women’s Uses of Address Terms within New Interchange Series
This study set out to check the addressing behavior within men’s and women’s talk in the written conversations in English language textbook series titled ‘New Interchange book’ by Richards, Hull and Proctor, (1998) from Cambridge University Press. In line with this aim, the present researchers initially prepared descriptive tables for both formal and informal contexts in three theme categories ...
متن کاملWhat's in the "old boys" network? Accessing social capital in gendered and racialized networks
Network processes have long been implicated in the reproduction of labor market inequality, but it remains unclear whether white male networks provide more social capital resources than female and minority networks. Analysis of nationally representative survey data reveals that people in white male networks receive twice as many job leads as people in female/minority networks. White male networ...
متن کاملGender Sorting at the Application Interface
We document gender sorting of candidates into gender-typed jobs at the point of initial application to a company. At this step of the hiring process, the firm has implemented a policy whereby organizational screeners’ discretion has been eliminated such that there is no opportunity for contact between hiring agents and applicants. Thus, the job choices studied here offer unique insight as they ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- Journal of personality and social psychology
دوره 101 1 شماره
صفحات -
تاریخ انتشار 2011